If you post your dinner bill; especially when a client pays for it.
You might be a webcock....
With apologies to Dean Allen Merlin Mann who probably coined “webcock” before I even knew I was one.
If, when you bring out the big gun to promote your social media expertise, it’s an email chain letter.
if you retweeted a link to a post on an SEO blog entitled “how to increase your twitter followers.”
if you wrote a 2,400-word blog entry beginning with the words “through brevity there’s clarity.”
if suddenly now, “social media is poison” cause it was so oversold by consultants like you.
if you mock any structures put in place to “manage” social media efforts because they’re clearly not as good as the ones you would create.
if on a social media panel, you talk the whole time, bring the convo back to yourself, drop names, and interrupt everyone with your brilliant insight.
if you opine freely about tools and platforms you’ve never actually used.
if you’ve got a remarkably natural talent to turn all conversations back towards yourself; especially when describing new social media technologies.
if you use euphemisms like “rich design” to denote unrestrained use of the “drop shadow,” “gradient overlay,” and “bevel and emboss” styles in Photoshop.
